Bill LeBoeuf Jewellers takes great pride in providing our customers with a premium customer service experience and Barrie’s finest selection of watches, diamond and gemstone settings, including jewellery in platinum, white and yellow gold. Our in house custom jewellery designs range from engagement rings and wedding rings to diamond pendants and earrings. In addition, we are continuously updating our estate jewellery collection which includes watches by Rolex, Tag Heuer, Cartier and Breitling as well as many other premium brands.
Our on-site gemologist and goldsmith designers are highly knowledgeable and are available to share their years of experience with you. They will answer any questions you have about your existing piece or will assist you in finding or designing that unique gift.
Let us earn your trust. We have been doing that with our customers from the Barrie and surrounding area for the past 60 years and with the recent expansion of our on-line offerings, we are excited to be building customer loyalty all over Canada and the United States.
If you love watches and are of a certain age you should have fond memories of the original Formula 1 by Tag Heuer. In 1983 the game changing Swatch Watch debuted. These inexpensive Swiss made watches offered accurate, reliable, and above all, fun colourful timekeeping for the masses. Gen X kids with $50.00 cold buy anything in the Swatch lineup. After the success of the Swatch watch a new series of Tag Heuer watches appeared in dealer showcases in 1986.
The Tag Heuer Formula 1 added history, cachet, durability and added functionality to the Swatch’s winning formula. The thick hardened glass crystal of the Tag, stainless steel screw on case back, and protected crown, were far superior to the Swatch. Luminous hands, one-way timer bezel, serviceability and a water resistance rating of 200 meters were also well above Swatch specification.
Our latest estate watch is this very rare example with dayglow pink hands and dial chapter ring. This is one of the least encountered versions of the 1st generation full stainless steel case F1s. The bright pink highlights of these watches are usually quite faded out after more than 30 years. This one looks almost like new. We tried finding a new OEM black bezel with pink numerals but they haven’t been available for years.
The black with white numbers is the closest Tag-Heuer could supply and it looks great. We also installed a new crystal, nylon crystal gasket, battery, case/bracelet cleaning, and case back gasket to get this watch up and running after sitting unused for many years.
The flexible Rolex Jubilee style stainless steel bracelet was a pricey upgrade over the black rubber strap base model adding around $150.00 the the cost. The solid link construction is quite good and gives the watch a more luxurious look and feel. A diver extension and flip lock buckle add even more utility to these iconic Formula 1 models.
The newest Formula 1 models from Tag Heuer look very much like these originals. Even the colour choices seem to have been inspired by some of the 90s versions. The newest 38mm black/pink F1 is shown on Tag’s website with a retail price of $2,400.00. Ours is for the ladies only given its smaller 28.5mm case diameter. It is in remarkable condition for being 33 years old.
It is running great, keeping excellent time and comes with our 1-year warranty. This rare Tag Heuer is estate priced at $700.00 CAD. Stock #520-00175.

We are always looking to buy your estate pieces including brands such as Rolex, Cartier, Breitling, Tag Heuer, along with gold and diamond jewellery.
view our current estate collection
Learn more about the 4 Cs of diamond grading with this interactive tool and video explanation. You’ll soon understand how diamond quality is evaluated.